Here at LogicMonitor we have many different types of service providers as customers and many of which have given us great insight into the business and have taught us how they successfully sell monitoring. Below are some specific techniques that service providers can utilize to monetize monitoring through out the entire customer life cycle.
1) Look like an expert on prospects infrastructure before they sign up as a customer.
Using LogicMonitor’s automation and easy-to-deploy architecture, your sales team can install a collector onto the customer site, say at the beginning of a “proof of concept” during your sales team’s process. While your sales team is chatting with the prospect, the LogicMonitor collector automatically discovers the devices on the prospects’ network, collects metrics from those devices, and LogicMonitor begins displaying alerts based on industry best practices. One LogicMonitor MSP customer who did this was able to show his prospect during the sales call that their RAID Array was in a failover state and the prospect’s current MSP had not known or addressed what was an imminent hard drive failure on a critical piece of infrastructure.
Employing this strategy, your salesperson will look like an expert on your prospects’ infrastructure, even if they can’t spell Linux and your prospect will be more inclined to buy from you than from an existing provider who may have let their problems go unaddressed.
2) Extend a monitoring view to your customers so that they know you are doing your job.
Even in a perfect world, when you are fully managing a customer’s infrastructure and everything is ‘green’, it can be nice to give customers some access to monitoring displays so that they can see that you are doing your job. In LogicMonitor you can give your customers role based access to their monitoring instances so that they can also have insight into their own infrastructure. How does role based access help you monetize monitoring? It provides your customer visible real time insight into reports or dashboards that show that you are doing your job and it creates a great level of trust so that your customers today will remain customers tomorrow.
3) Identify changes to the customer’s network and prove that you can add on managed services to that equipment.
With LogicMonitor’s Netscan, you can scan customers’ networks to detect all infrastructure on that network, including devices that are not under your management. Use the flexibility of LogicMonitor to alert your sales team on customer issues (such as an almost full hard drive) so that your sales team can reach out and warn customers. This opens up a conversation about adding managed services on those devices and could lead to a new sale. Additionally it also deepens the relationship with the customer so that feel even more reliant on your MSP.
Want to learn about more strategies for monetizing monitoring? Join us for a Webinar where we’ll discuss these 3 in more depth, and include 3 more.
Sign up for 6 Killer Strategies for Monetizing Monitoring on Tuesday, March 3rd at 10am PT.
If you’re an avid reader of our release notes and press releases (if not, you should check them out), you already know that we just released a big upgrade to our Network Traffic Flow Analysis (formerly known as Netflow) with a beta release of the new LogicMonitor UI.
What you might not know is how the new Network Traffic Flow can help you to determine exactly where your network traffic comes from with the added ability to do things like: Read more »
We are pleased to announce LogicMonitor’s Second Annual EU Roadshow held on February 25, 2015 in London. LogicMonitor’s marketing, product, and engineering teams have put together an event that promises to be unique and informative.
The Roadshow agenda includes a roadmap presentation from LogicMonitor’s Founder and Chief Product Officer, Steve Francis, LogicMonitor’s State of the Union talk from Kevin McGibben, CEO, and an overview of product releases and a Q&A with LogicMonitor engineers.
LogicMonitor customers and prospects are highly encouraged to attend the event to enhance their performance monitoring skill set and become a better user of the platform.
LogicMonitor will be in London and San Francisco in Q1, and would love for you to vote on where we should go next. Vote here for the next roadshow city!
Interested in attending the EU Roadshow? Email Krista Damico at email@example.com for more info.
No one likes to talk about outages. They’re horrible to experience as an employee and they take a heavy toll in customer confidence and future revenue. But they do happen. Even publicly traded tech powerhouses, such as eBay and Microsoft, who have more technical resources than you’ll ever have, fall prey to outages. And when they do, they are closed for business, much to the chagrin of their shareholders and executive teams.
It’s not so much a question of whether an outage will occur in your company but when. The secret to surviving them is to get better at handling them and learning from the mistakes of others. Nobody is perfect all the time (my current employer, LogicMonitor, included) but I hope by talking about these mistakes, we can all begin the hard work required to avoid them in the future.
An outage occurs. A barrage of emails is fired to the Tech Ops team from Customer Support. Executives begin demanding updates every five minutes. Tech team members all run to their separate monitoring tools to see what data they can dredge up, often only seeing a part of the problem. Mass confusion ensues as groups point their fingers at each other and Sys Admins are unsure whether to respond to the text from their boss demanding an update or to continue to troubleshoot and apply a possible fix. Marketing (“We’re getting trashed on social media! We need to send a mass email and do a blog post telling people what is happening!”) and Legal (“Don’t admit liability!”) jump in to help craft a public-facing response. Cats begin mating with dogs and the world explodes.
Read more »
In recent years, Solid-State Drives or SSDs have become a standard part of data center architecture. They handle more simultaneous read/write operations than traditional disks and use a fraction of the power. Of course, as a leading infrastructure, software and server monitoring platform vendor, we are very interested in monitoring our SSDs, not only because we want to make sure we’re getting what we paid for, but because we would also like to avoid a disk failure on a production machine at 3:00AM in the morning…and the Shaquille O’Neal sized headache to follow. But how do we know for sure if our SSDs are performing the way we want them to? Being one of the newest members of our technical operations team, it came as no surprise that I was tasked to answer this question. Read more »
In a prior blog post, I talked about what virtual memory is, the difference between swapping and paging, and why it matters. (TL;DR: swapping is moving an entire process out to disk; paging is moving just specific pages out to disk, not an entire process. Running programs that require more memory than the system has will mean pages (or processes) are moved to/from disk and memory in order to get enough physical memory to run – and system performance will suck.)
Now I’ll talk about how to monitor virtual memory, on Linux (where it’s easy) and, next time, on Solaris (where most people and systems do it incorrectly.) Read more »
Before the July 4th holiday, we had the opportunity to host our second LogicMonitor Monitoring Roundtable.
During this session, Mike Aracic, a senior datasource developer here at LogicMonitor, gave us insight into creating datasources for your environment and provided some resources for further education. Read more »
We’ve launched a new program here at LogicMonitor to help you get insight from us and from your compatriots at different corporations working in different positions solving complexities and issues with LogicMonitor. Here at LogicMonitor, we are referring to this fledgling program as the Monitoring Roundtable. We are looking to have one of these every month with invitations extended by your account managers. Of course, you are welcome to be proactive and reach out to us or to your account manager directly for an invitation. Read more »
[Originally appeared February 26, 2014 in the Packet Pushers online community, written by Jeff Behl, Chief Network Architect with LogicMonitor.]
LogicMonitor is a SaaS-based performance and monitoring platform servicing clients across the world. Our customers install LogicMonitor “Collectors” within their data centers to gather data from devices and services utilizing a web application to analyze aggregated performance metrics, and to configure alerting and reporting. This means our entire operation (and therefore the monitoring our customers are dependent on) relies on ISPs to ensure that we efficiently and accurately receive billions of data points a day.
One question we sometimes get is why LogicMonitor relies so little on SNMP traps. When we are writing the monitoring for a new device, we look at the traps in the MIB for the device to see the things the vendor thinks are important to notify about – but we will try to determine the state of the device by polling for those things, not relying on the traps. “Why not rely on traps?” you may ask. Good question. Read more »
Performance monitoring for all your infrastructure & applications. In minutes, not hours.
Questions? Call Us!
(888) 415-6442 or +1 (805)-617-3884