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Here at LogicMonitor we have many different types of service providers as customers and many of which have given us great insight into the business and have taught us how they successfully sell monitoring. Below are some specific techniques that service providers can utilize to monetize monitoring through out the entire customer life cycle.

Acquisition

1) Look like an expert on prospects infrastructure before they sign up as a customer.

Using LogicMonitor’s automation and easy-to-deploy architecture, your sales team can install a collector onto the customer site, say at the beginning of a “proof of concept” during your sales team’s process. While your sales team is chatting with the prospect, the LogicMonitor collector automatically discovers the devices on the prospects’ network, collects metrics from those devices, and LogicMonitor begins displaying alerts based on industry best practices. One LogicMonitor MSP customer who did this was able to show his prospect during the sales call that their RAID Array was in a failover state and the prospect’s current MSP had not known or addressed what was an imminent hard drive failure on a critical piece of infrastructure.

Employing this strategy, your salesperson will look like an expert on your prospects’ infrastructure, even if they can’t spell Linux and your prospect will be more inclined to buy from you than from an existing provider who may have let their problems go unaddressed.

Retention:

2) Extend a monitoring view to your customers so that they know you are doing your job.

Even in a perfect world, when you are fully managing a customer’s infrastructure and everything is ‘green’, it can be nice to give customers some access to monitoring displays so that they can see that you are doing your job. In LogicMonitor you can give your customers role based access to their monitoring instances so that they can also have insight into their own infrastructure. How does role based access help you monetize monitoring? It provides your customer visible real time insight into reports or dashboards that show that you are doing your job and it creates a great level of trust so that your customers today will remain customers tomorrow.

Growth:

3) Identify changes to the customer’s network and prove that you can add on managed services to that equipment.

With LogicMonitor’s Netscan, you can scan customers’ networks to detect all infrastructure on that network, including devices that are not under your management. Use the flexibility of LogicMonitor to alert your sales team on customer issues (such as an almost full hard drive) so that your sales team can reach out and warn customers. This opens up a conversation about adding managed services on those devices and could lead to a new sale. Additionally it also deepens the relationship with the customer so that feel even more reliant on your MSP.

Want to learn about more strategies for monetizing monitoring? Join us for a Webinar where we’ll discuss these 3 in more depth, and include 3 more.

Sign up for 6 Killer Strategies for Monetizing Monitoring on Tuesday, March 3rd at 10am PT.


The page-formerly-known-as-Hosts (now Devices) came out a few weeks ago in beta (aka Alpha).  Thank you so much to everyone who bravely waded in, tried it out, and gave us an incredible amount of feedback.  Even as you read this, top men and women are working on the experience to make it faster and better than either the old Hosts page or this current version of the beta Devices page.  Here are some highlights of what’s there now and the new hotness that’s just around the corner. Read more »


Originally posted on Building the Converged Branch by Scott Koegler.

Cloud-based environments are hardly new to IT, but there are plenty of nuances to the technology that can cause issues for IT. As simple cloud connections evolve into more complex hybrid clouds, it becomes increasingly important to get ahead of the optimization process.

I asked Kevin McGibben, CEO of LogicMonitor, What do you consider key to managing and optimizing this environment? Read more »


If you’re an avid reader of our release notes and press releases (if not, you should check them out), you already know that we just released a big upgrade to our Network Traffic Flow Analysis (formerly known as Netflow) with a beta release of the new LogicMonitor UI.

What you might not know is how the new Network Traffic Flow can help you to determine exactly where your network traffic comes from with the added ability to do things like: Read more »


Do you use Puppet? Hear from Alanna Brown of PuppetLabs about the power of integrating LogicMonitor with Puppet.

Want to learn more? Visit our Puppet integration page.


We are pleased to announce LogicMonitor’s Second Annual EU Roadshow held on February 25, 2015 in London. LogicMonitor’s marketing, product, and engineering teams have put together an event that promises to be unique and informative.

The Roadshow agenda includes a roadmap presentation from LogicMonitor’s Founder and Chief Product Officer, Steve Francis, LogicMonitor’s State of the Union talk from Kevin McGibben, CEO, and an overview of product releases and  a Q&A with LogicMonitor engineers.

LogicMonitor customers and prospects are highly encouraged to attend the event to enhance their performance monitoring skill set and become a better user of the platform.

LogicMonitor will be in London and San Francisco in Q1, and would love for you to vote on where we should go next. Vote here for the next roadshow city!

 

Interested in attending the EU Roadshow? Email Krista Damico at krista.damico@logicmonitor.com for more info.

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2014 was a helluva run. We thought you might like to hear a bit about what we accomplished and, more importantly, what you can expect from LogicMonitor in ‘15.

2014 Company Highlights

  • added several hundred new customers from all over the world including leading tech companies, service providers and larger IT Ops teams
  • grew by 30 new employees and we’ll surpass our 100th employee soon!
  • participated in 2 dozen industry events from VMWorld to PuppetConf

Read more »


By Steve Francis, LogicMonitor Founder and Chief Product Officer.

How Applications will or will not Meet the Cloud in 2015

The New Year is a time for resolutions and the enterprise is making some of its own. Beginning with leaving behind the memories of growing pains in cloud computing and coming into a higher, or maybe deeper, level of transformation.

In 2015 as enterprise IT becomes even more complex, the dollar spend put towards the cloud shall remain a priority. According to recent IDG research called Computerworld Forecast 2015 that surveyed 194 IT professionals, more than 40 percent of the respondents said their organizations will spend more on software as a service (SaaS) and a mix of public, private, hybrid and community clouds. Additionally, cloud computing initiatives are the single most important initiative today, deployed in 16 percent of IT departments surveyed.

Seeing as how the appeal of the cloud is catching the eyes of those spending the money, it’s safe to say that the enterprise is going to leverage it into additional forays, while ensuring not too rattle the foundation at the core of the business mission: security and revenue.

Here are three predictions for the upcoming year:
Cloud agility will drive non-core apps into public clouds.

Successful enterprises that view IT as a strategic differentiator will start driving non-core applications into public clouds, for two reasons.

-The speed and agility that cloud provisioning offers over internal IT provisioning can offer a strategic advantage and drive the business forward. This trumps the relative costs (or cost savings) of cloud infrastructure irrelevant.
-Enterprises that (rightly) see their customer’s Internet experience as an extension of their brand experience realize that any delays adversely affect them in the market place – and most IT projects take longer than desired as it is, so saving weeks (or months) on the provisioning cycle can be significant.
Production applications stepping up to the cloud:

During the last two years, the enterprise familiarized itself with cloud usage for some DevOps and QA environments. Now, they are ready to move production applications into the cloud. I have even heard several times of plans to move the entire infrastructure into the cloud, within a seven year time frame. The initial roll out will be non-core applications because enterprise IT developers need time to develop experience in building cloud ready applications, where scalability and performance can be achieved without resorting to specialized hardware, tuning, or vertical scaling, instead of using horizontal scaling systems that are tolerant of failures that will occur in clouds, (such as lambda architecture). Currently, most of that experience is present in SaaS companies.

Core mission critical applications are staying put:

In other words, core mission critical applications are going to remain in enterprise controlled and managed datacenters, at least for the next few years since the risks of giving up that control are too high and IT knows this. However, the management and monitoring of hybrid infrastructure will make for an area of keen interest.

Just in the past year, the enterprise has come quite a long way with the cloud. Companies like IBM are calling it a breakthrough year for their cloud business, as other are leaving behind their initial skepticism surrounding and seeking more ways to leverage the cloud in the long term. Meanwhile, research firm Markets and Markets estimates the global cloud market is expected to hit $121 billion next year.

Not all this change is easy, but the enterprise is bound to get closer than it ever has before.

Originally published on VMblog.com.


Recently at IT Nation I led a panel discussion on the “good, bad and ugly” associated with the trend and experiences of MSPs transitioning to CSPs. This article captures the main takeaways from the panel session. Should MSP owners and operators re-invent their businesses as CSPs and what are the key considerations in doing so?

Read more »

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In this week’s episode of The Tech and The Noob, our new podcast, Steve Francis, LogicMonitor’s Founder and Chief Product Officer, tells his story. How and why did Steve create the company that is changing how IT is monitored and managed on-site and in the Cloud? And what does LogicMonitor’s future hold?

Download Episode 2: LogicMonitor’s Founder’s Story


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